5 Tips for Writing Effective Post-Purchase Survey Questions

Sherry Wu
June 14, 2023

Asking customers for feedback after they make a purchase is a great way to understand their experience and improve your business. However, to get accurate and useful information, it's important to ask the right questions. Here are five tips for writing effective post-purchase survey questions:

1. Keep it simple

Avoid using jargon or complicated language that customers may not understand. Keep your questions clear and concise so customers can easily provide their feedback.

2. Be specific

Make sure your questions are specific and targeted to the customer's experience. Avoid asking general questions like "How was your experience?" Instead, ask more specific questions like "Did you find what you were looking for?"

3. Use a mix of question types

Using a mix of question types such as multiple choice, open-ended, and rating scales can help you gather a variety of information and insights. However, be mindful not to overwhelm customers with too many questions.

4. Avoid leading questions

Leading questions can influence the customer's response and skew the results. For example, avoid asking "How satisfied were you with our amazing customer service?" Instead, ask a more neutral question like "How satisfied were you with our customer service?"

5. Test your questions

Before sending out your survey, test your questions with a small group of customers. This can help you identify any confusing or unclear questions and make adjustments before sending it out to your larger customer base.

By following these tips, you can create effective post-purchase survey questions that provide valuable insights and help improve your business.

Check out our related blog post: How to Use Post-Purchase Surveys to Improve Customer Satisfaction

Ready to launch your Shopify store post-purchase survey? Install the Gojiberry Survey & Feedback app here.