Create an offline experience in your online store

Timothy Andersen
September 28, 2023

In the digital age where everything seems to be shifting online, e-commerce stores are reaping the benefits. Online shopping offers undeniable convenience, but it can sometimes feel impersonal and lack the tangible experience that brick-and-mortar stores offer. However, e-commerce retailers are getting creative and finding ways to emulate that offline shopping experience. Here's how you can too:

1. Interactive Product Displays

2. Personalize the Shopping Experience

3. Storytelling and Branding

Craft an engaging narrative around your products. Highlighting the origin of the products, the people behind them, or even the process of creation can create a personal connection, similar to visiting a local artisan's shop.

4. Enhance Digital Customer Service

The quality of customer service can make or break an offline shopping experience. Online, it’s no different.

5. Post-Purchase Surveys

After customers have received their products, send them a survey to collect feedback. This mirrors the offline experience where store clerks might ask, "How was your shopping experience with us?" or "Did you find everything you needed?". Surveys can:

6. Host Virtual Events

Virtual workshops, product launches, or Q&A sessions can bring the communal aspect of shopping to the online realm. Just like in-store events, they create a buzz and give customers a chance to interact with the brand on a personal level.

7. Incorporate User Reviews and User-Generated Content

Incorporate reviews, photos, and videos from other customers. It's the online equivalent of asking someone in the store what they think about a product. This not only builds trust but adds a communal feeling to the shopping experience.

8. Sense Engagement

The in-store experience often engages multiple senses. While it's challenging to replicate fully online:


While the dynamics of online shopping inherently differ from offline experiences, there's no reason e-commerce platforms can't offer the warmth, engagement, and tangibility of a brick-and-mortar store. By incorporating a blend of technology and human touch, you can make your online store feel just as inviting and interactive as its offline counterpart.

Ready to launch your Shopify store post-purchase survey? Install the Gojiberry Survey & Feedback app here.

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