In the digital age where everything seems to be shifting online, e-commerce stores are reaping the benefits. Online shopping offers undeniable convenience, but it can sometimes feel impersonal and lack the tangible experience that brick-and-mortar stores offer. However, e-commerce retailers are getting creative and finding ways to emulate that offline shopping experience. Here's how you can too:
Craft an engaging narrative around your products. Highlighting the origin of the products, the people behind them, or even the process of creation can create a personal connection, similar to visiting a local artisan's shop.
The quality of customer service can make or break an offline shopping experience. Online, it’s no different.
After customers have received their products, send them a survey to collect feedback. This mirrors the offline experience where store clerks might ask, "How was your shopping experience with us?" or "Did you find everything you needed?". Surveys can:
Virtual workshops, product launches, or Q&A sessions can bring the communal aspect of shopping to the online realm. Just like in-store events, they create a buzz and give customers a chance to interact with the brand on a personal level.
Incorporate reviews, photos, and videos from other customers. It's the online equivalent of asking someone in the store what they think about a product. This not only builds trust but adds a communal feeling to the shopping experience.
The in-store experience often engages multiple senses. While it's challenging to replicate fully online:
While the dynamics of online shopping inherently differ from offline experiences, there's no reason e-commerce platforms can't offer the warmth, engagement, and tangibility of a brick-and-mortar store. By incorporating a blend of technology and human touch, you can make your online store feel just as inviting and interactive as its offline counterpart.
Ready to launch your Shopify store post-purchase survey? Install the Gojiberry Survey & Feedback app here.
Can't wait to try it in your Shopify store?Install on Shopify