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When Mahamoude was searching for the perfect gift for his newborn niece, he struggled to find a meaningful and engaging toy that went beyond just music or lights. That’s when he decided to create his own—and so My Little Deen was born.
His Shopify store specializes in storytelling and educational toys that help children calm down, learn, and engage with their parents. But as his business grew, Mahamoude faced a common challenge:
❌ Which new products would customers actually want?
❌ How should he price them to maximize sales?
By leveraging Gojiberry’s post-purchase and social media surveys, My Little Deen gathered real customer insights to fine-tune product development, validate pricing, and increase customer engagement.
This case study explores how Mahamoude used Gojiberry’s surveys to make data-backed decisions for a product launch, boosting sales potential while ensuring customers felt involved in the process.
Mahamoude (Founder & CEO): "My Little Deen is a Shopify store focused on storytelling and educational toys for children. We started about a year ago, and our bestsellers include plush toys and a unique storybook experience that blends images, text, and audio for a more engaging way to tell stories."
The brand caters primarily to customers in France, Belgium, Germany, and Switzerland, with an emphasis on high-quality, meaningful gifts for children.
Mahamoude: "One of the hardest parts of running My Little Deen was figuring out what products my customers actually wanted. I had ideas, but I wasn’t sure if they would sell. I used to launch products and hope for the best—sometimes it worked, but other times I ended up with stock that didn’t move."
Another major challenge was pricing.
Mahamoude: "I had no easy way to know how much my customers were willing to pay for a new product. Pricing was a guessing game."
Mahamoude: "I tried using social media polls and other survey apps, but they weren’t very user-friendly. Most tools didn’t offer clear analytics, so I had to manually go through responses. It was time-consuming and not very effective."
Mahamoude: "I found Gojiberry while searching on the Shopify App Store. The pricing was great, and I liked how easy it was to use. Also, since my main audience speaks French, I appreciated that Gojiberry supports multiple languages."
Mahamoude: "The best thing about Gojiberry is the analytics. I can ask my customers how much they think a product should cost, and in just a few clicks, I get a clear breakdown of responses. This was something that was missing from my previous survey app."
Mahamoude: "Yes! I was launching a new set of interactive storybooks and wanted to make sure they were priced correctly. I used Gojiberry to ask customers how much they expected the books to cost. The results showed that most customers were comfortable with the price range I was considering—so I launched with confidence."
Mahamoude: "Another important insight was about timing. Since many of my customers celebrate Eid, I assumed they would want their orders before the holiday. But when I asked through a Gojiberry survey, 90% said they didn’t mind receiving it after. This changed my entire launch strategy—it meant I didn’t have to rush production or increase prices for faster shipping."
Mahamoude: "Yes! I realized how important it is to make customers feel like they’re part of the product journey. Now, I run surveys on social media before launching a product and ask for feedback. Customers get excited about new products because they feel involved in the creation process—and that means they’re more likely to buy when the product launches."
Mahamoude: "The biggest lesson I’ve learned is to listen to your customers. Engaging them in the product development process builds loyalty and increases sales. With Gojiberry, I can easily collect feedback and use it to make better business decisions."
Mahamoude: "Make surveys easy to complete! Gojiberry’s quick surveys work because they don’t take up too much time. I also recommend asking for customer emails in surveys—this way, you can follow up and let them know when their requested product is ready."
Mahamoude: "It’s really rewarding to see customers get excited about products they helped shape. With Gojiberry, I feel more confident in my decisions because they’re based on real data—not just guesswork."
My Little Deen’s journey highlights the power of post-purchase surveys and direct customer engagement. With Gojiberry, Mahamoude was able to:
✅ Validate product demand before launching
✅ Price products confidently based on real customer expectations
✅ Refine launch strategies based on customer preferences
✅ Create a sense of customer involvement, increasing engagement and sales
By using zero-party data from Gojiberry’s surveys, Shopify store owners can build better products, reduce business risks, and connect with customers in a meaningful way.
👉 Ready to take the guesswork out of your product launches? Try Gojiberry today and start making data-driven decisions! 🚀
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